Do you think there is link between customer satisfaction n life satisfaction ? Is it necassary that customer satisfaction will lead to customer life satisfaction? Can product satisfaction lead to life dissatisfaction????think(might get some nauty eg:)
When I heard of it in my relationship marketing class ... first thought which came to my mind was Does marketer have anything do with life statifaction of customer?? He is should be concerned with selling product . ... N I was about to make bold statement that Maketer's job is to win customer satisfaction but.... sometimes I do good for my self .. so i waited for Prof. to elaborate further on it.Which made me realised Customer Satisfaction is a very narrow n temporary in objective to be achived . Customer satisfaction comes from product satifaction .BUt More Importantly Life satisfaction can help One in desinging New Product.....New strategies ..... To develop new product one have to think in term of either need, form , technology. so working on life satisfaction can be one form of need analysis. I cant stop thinking on life satifaction .. .
Life satisfaction of the customer can be one objective to be achived with use of Product / service
Secondly it can serve as a base to come with new product
Life statisfaction can in various form socially aclaimed ( best brands like Ferrari) security (insurance product) money problem ( bank services ) easy communication (orkut/ cheap call rates) etc.
so finally marketer should aim at life satisfaction largely , as customer satisfaction is sub set of Life satisfaction.
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A marketer should always make a product or service which can make customer's life simpler and better by saving his precious time.
ReplyDeleteLife satisfaction is impossible to achieve for human beings...Human beings never gets satisfied..
May God help marketers like us ...lol