EnGagement Marketing

Engagement Marketing is new word I read in Marketing Mastermind Vaious new application to engage customers in marketing activities. This article says this is latest buuz word in Field of marketing , with various  new application. It talk about engaging customer in overall marketing of the product , Eg: Content Creation , Collaborative Filtering , social   etc.. After reading this article first thought which came to mind is basic step  of any  marketing activity starts with customer n ends with engaging customer in it. In the entire spectrum of marketing be it market research , branding, sales , new product development . You have to engage customers . May be in today's competitive world one have to use different form of engaging customer . So that in this crowded age you can stand out . I feel in today's world company is focusing more on finding out new ways of getting customer , n finding new touch points . marketer are trying to individualise experience of customer.