Need to understand----CYBER customer

With the increase in online trade , where "u click u buy & u click n u buy from other site'. though speed of transaction is very high but problem is that speed of switching to competetor is also very high ,,,, So retention of cyber customer is going to be big time challenge in the coming times .......... does it means that their is going to be new study of understanding your cyber customer, in area of what makes him buy , why does he switch , what makes him stick to site , is layout n colour makes any diffrence,,,,, there can be huge scope of analysis in this area.

3P's

 3 P is analysis of  what ever little reading I  have done on people who have made their mark in corporate world . Just to name few I read about Jack Welch , Richard Branson , Steve Jobs  , Great Indian corporates like Tatas n Birlas etc . 

When I read about them n then tried analysising what is common among all ?, what diffrentiate them from others?, What made them what they are today ??

I got 3P's "Passion" , "People", "Perspective"

LEADERS AROUND US

Leader is visionary , he sets benchmark for his people , he make his people believe in his dream, he make people follow him,he takes major decisions on behalf of his people keeping in minds good and bad for his people. He is strict at times, might set tough rules etc. but at the end he want good for his people . We can take any examples of a great leader be it Jack Welch ( who helped taking GE to new heights if success) or  Lee Kuan Yew led Singapore to independence and served as its first prime minister.Today Singapore is one of the healthiest economy . Wait n now relate above mentioned qualities  with your mother . at least when I think of my mother now I see her as a great leader. Have Jack Welch or Lee Kuan Yew not played role of mother ??

Other leader which I want to discuss is "Guru" (Teacher) who shows you right path , teaches you to differentiate between right or wrong , motivates you , tries n bring best in you .

I wonder why there is no position named Leader in any organisation or rather why CEO's of Companies are  not called Leader's in all companies. I think because Leaders  are made by the followers. A follower choose his leader because he loves him, believes him. 

At the end I will like to say thanks to my GOD for giving me these two great leaders , one by virtue of birth and other by luck..

EnGagement Marketing

Engagement Marketing is new word I read in Marketing Mastermind Vaious new application to engage customers in marketing activities. This article says this is latest buuz word in Field of marketing , with various  new application. It talk about engaging customer in overall marketing of the product , Eg: Content Creation , Collaborative Filtering , social   etc.. After reading this article first thought which came to mind is basic step  of any  marketing activity starts with customer n ends with engaging customer in it. In the entire spectrum of marketing be it market research , branding, sales , new product development . You have to engage customers . May be in today's competitive world one have to use different form of engaging customer . So that in this crowded age you can stand out . I feel in today's world company is focusing more on finding out new ways of getting customer , n finding new touch points . marketer are trying to individualise experience of customer.

Few "Statements" whiCh mOtivaTe me

Sharing few principle which keeps me motivated  in hard times,  , some of them I  have  learned from the People who have touched my life in some or the other way. 

Nothing is Impossible to willing heart and passion drives you to put that "extra" to make it happen.

(I m true believer)

Always do your best and leave rest on god. Your job is to perform your job  n not to worry about result . That is the job of God and let him perform his job.

(Mom , THE GITA , GOD  KRISHNA)

Do not cry over split milk ,  but make sure next time you dont repeat same mistake.

(Dad)

For any difficult problem/ situation there is only 3 possible solution :

a) face it

b) change it

c)accept it 

(my senior)

Dream dream , dreams turn into thoughts and thoughts turns into Action.

(APJ Abdul Kalam) 

There is no substitute for hard work , hard work alwaz pay off( called law of karma )

(Guru)

jUST DO  it !!!!!!!

(Richard Branson)

You cannot manage what you cant measure . And what get measure gets done .

(Bill Hewett)

Thinking capability diffrentiate one form other .

 

 

Connection life satisfaction of customer and marketer

Do you think there is link between customer satisfaction n life satisfaction ? Is it necassary that customer satisfaction will lead to customer life satisfaction? Can product satisfaction lead to life dissatisfaction????think(might get some nauty eg:)
When I heard of it in my relationship marketing class ... first thought which came to my mind was Does marketer have anything do with life statifaction of customer?? He is should be concerned with selling product . ... N I was about to make bold statement that Maketer's job is to win customer satisfaction but.... sometimes I do good for my self .. so i waited for Prof. to elaborate further on it.Which made me realised Customer Satisfaction is a very narrow n temporary in objective to be achived . Customer satisfaction comes from product satifaction .BUt More Importantly Life satisfaction can help One in desinging New Product.....New strategies ..... To develop new product one have to think in term of either need, form , technology. so working on life satisfaction can be one form of need analysis. I cant stop thinking on life satifaction .. .
Life satisfaction of the customer can be one objective to be achived with use of Product / service
Secondly it can serve as a base to come with new product
Life statisfaction can in various form socially aclaimed ( best brands like Ferrari) security (insurance product) money problem ( bank services ) easy communication (orkut/ cheap call rates) etc.
so finally marketer should aim at life satisfaction largely , as customer satisfaction is sub set of Life satisfaction.

Changing marketing trends

In this internte age where all type of proffesional , consumer , all age group try to be connected. we are moving away from traditional form of marketing to internet age . builiding brands after 2-4 years has to be based on inetrnet instead of mere Advertising or different ground based promotional activity..where caputuring mindspace of customer will much more difficult . some example of changing times of building brand . Obama used internet as of the major tool to win votes hugely successful because of his online connectivity with his target customer(vote) or Dove using Yahoo do to a market reseach befor launch of Dove Shampoo or Pizza hut using facebook for offering online order placement. I feel that with this present internet age there is a scope of internet based marketing firm which offer all form of marketing function like branding/ Advertising (banners) , sales promotions (Pizza Hut) , market search (Dove) channel development (amazon) etc . the way big NAMES like JWT , Oligivy which sepecialse in advertising . This firm will specialise in All those offering on internet